Workshops - SHE Media

Navigating AI-Powered Search: A Guide for Publishers on Google AI Overviews & AI Search Engines

SHE Media Collective — Tue, 21 Oct 2025 19:37:43 +0000

The Search landscape is evolving fast. Google AI Overviews (AIO), AI Mode, and AI Search engines like Chat GPT and Perplexity are changing how publishers and their content show up on the web and how they reach audiences. For publishers, that means more opportunities and more risk: - Fewer clicks due to “zero-click” results - Increased competition to be featured inside AI summaries - Need for content structure, clarity, and branding that works for human readers and machine summarization In the SHE Media Collective Q4 webinar, SHE Media Director of Publisher Partnerships & Engagement Jiji Ugboma discusses how AI trends impact publishers and equips you with the insights and tools you need to keep your audience and traffic growing despite AI changes.

Speaker: Jiji Ugboma, SHE Media Director of Publisher Partnerships & Engagement

RESOURCES

The Insider’s Guide to Flipboard for Creators & Publishers

SHE Media Collective — Tue, 27 May 2025 14:59:00 +0000

Watch Flipboard’s Jessica Jordan and Mia Quagliarello as they give an overview of the platform and how publishers and creators can best leverage it. Get an under-the-hood explanation of how Flipboard works, how to set up your profile and Magazines, power user and growth tips, and unique opportunities for high-quality creators. The team also shares what’s happening in the fediverse (decentralized social media) so you can be poised to take advantage of exciting new opportunities for expansion, ownership, and control. Both newbies and experienced Flipboard fans are guaranteed to come away from this session with fresh, actionable insights.

Top takeaways: Understand the Flipboard ecosystem- Learn tactics for growth and community building -Discover Creator Collective opportunities - Position yourself for the future in the fediverse.

Speakers:

Mia Quagliarello - Head of Creator Community and Podcast Producer, Flipboard

Jessica Jordan - Head of Community, Product Marketing, and Partnerships, Flipboard

Moderator - Jiji Ugboma, Director of Publisher Engagement, SHE Media.

RESOURCES

Download Webinar PDF/Resources

Surf waitlist application: https://waitlist.surf.social/ (Referral code: Surf+SheMedia)

Join the Flipboard Creator Community
Get Federated: If you already have a Flipboard account and would like to federate your account for discovery in the open social web, APPLY HERE.
Flipboard Support email: creator_support@flipboard.com

2025 SEO and Content Trends for Publishers

SHE Media Collective — Thu, 26 Dec 2024 21:15:41 +0000

For our last webinar of the year, we discuss SEO and publishing industry trends that will dominate 2025 and give you the tools to prepare for and adapt to these new developments in the new year. In preparation for the new year, we have drawn insights from industry-leading reports, our internal data, and SHE Media Collective experts to summarize the noteworthy SEO and digital publishing trends in the last year and explore how they will shape the digital publishing landscape in 2025.

Speaker: Jiji Ugboma, Director of Publisher Engagement, SHE Media.

Download Webinar PDF/Resources

Preparing for Q4: Website Strategies For Publishers to Maximize Earnings and Reach

SHE Media Collective — Wed, 06 Nov 2024 18:01:00 +0000

Every Q4, we host our ‘Preparing for Q4’ webinar to give our publishers the essential tools, insights, and best practices for maximizing the lucrative opportunities typical of the fourth quarter of the year. This year, 2024, tune in to discover the latest updates on content strategies, SEO trends, and techniques to optimize your content for the rest of the year and make your website stand out in an increasingly competitive digital landscape.

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Webinar PDF/Resources

Technical SEO Strategies for Publishers

SHE Media Collective — Wed, 07 Aug 2024 15:26:03 +0000

Tune in for July’s Collective Webinar for a workshop on how to conduct a technical SEO audit for your website. Special guest speaker Vahe Arabian, founder of State of Digital Publishing & SODP Media will cover a wide range of technical SEO topics such as core web vitals, taxonimisation, advanced implementation of structured data, technical SEO for crawl timeliness & freshness, SGE, crawl budget management and much more.

Speaker: Vahe Arabian, Founder and Editor in Chief of State of Digital Publishing & SODP Media

Moderator: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Webinar PDF/Resources

SHE MEDIA [Name] Technical SEO Audit Sheet

2024 Summer Content Trends For Publishers

SHE Media Collective — Tue, 09 Jul 2024 19:20:19 +0000

June's webinar explores the content trends currently dominating this summer, including trends for different content niches - travel, entertainment, food, fashion, and more. Also: how to track trends, using trending keywords and free tools for trend analysis.

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Webinar PDF/Resources

2024 Summer Content Trends For Publishers

How Publishers Can Navigate the SEO Landscape of 2024

SHE Media Collective — Mon, 03 Jun 2024 19:08:58 +0000

In our May 2024 webinar, our special guest speaker, Vice President of SEO at Penske Media Corporation Constance Ejuma, discusses the dynamic nature of the SEO landscape in 2024. She addresses current SEO best practices amidst Google updates and provides insight into what publishers should focus on for growth in organic traffic to grow and/or recover traffic. Constance Ejuma is the Vice President of SEO at PMC, leading the company's SEO efforts since 2015. Her team trains and consults with editorial teams on SEO best practices and content strategy for PMC brands such as Rolling Stone, Billboard, Variety, and Hollywood Reporter to name a few.

Speaker: Constance Ejuma, Vice President of SEO at Penske Media Corporation (PMC)

Moderator: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Webinar PDF/Resources

Google Leak Document Findings: Key Takeaways SEO for Bloggers & Small Publishers

How to Prepare for the Most Lucrative Quarters of the Year

SHE Media Collective — Wed, 08 May 2024 16:31:45 +0000

In the April Collective webinar, we share preparation tips for the most lucrative quarters of the year and break down the essential strategies for SEO and Content optimization, RPM optimization, and additional monetization solutions available to you. This webinar will provide publishers with valuable insights and actionable steps to help you maximize your earnings and traffic in the remaining quarters of the year (Q2/Q3/Q4).

Speakers:

Sarah Magid, VP Network Operations, SHE Media

Jiji Ugboma, Associate Director Publisher Engagement, SHE Media.

D ownload Webinar PDF/Resources

A Guide to Google SGE and Google Core Updates

Google Search Generative Experience (SGE) now appears on the first page of Google SERP for a large percentage of keyword searches. This means, amongst other things, that there is smaller first-page prime real estate to compete for among publishers and the launch of SGE will likely lead to an industry-wide change in organic traffic trends.

However, publishers can still optimize their content to rank for SGE as well as Featured Snippets and People Also Ask sections.

Building an Optimal Online and Social Presence for Publishers

SHE Media Collective — Thu, 28 Mar 2024 18:46:00 +0000

We all know that for publishers to grow, they have to do more than just write or publish. Marketing and growing an audience are integral to success — and social media and online platforms help with that. Increasingly, having a solid online presence is key to growth and longevity, and with growing concerns about content quality, publishers need to establish a memorable brand persona, thought leadership, expertise in their niche, and legitimacy for their content to perform.

This webinar provides answers to the questions:

What social media platforms work best for publishers?

How can publishers optimize, legitimize, and expand their online and social media presence?

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Webinar PDF/Resources

Crosspost Your IG Reels to Facebook

Pinterest Best Practices 2024

Strategic SEO Recommendations for Entertainment Sites

SHE Media Collective — Tue, 05 Mar 2024 18:26:12 +0000

Organic rankings on Google SERP are a significant traffic source for entertainment and news content. However, recent algorithm updates have shown to de-prioritize News content, so how do entertainment sites rank?

Our SEO experts at PMC and SHE Media have conducted several strategic audits of sites in the entertainment niche to bring you these recommendations on how to grow your organic traffic and rank on Google SERP.

If you run an entertainment site or publish entertainment and/or time-sensitive news content, this webinar will give you strategic insight into how you can grow.

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Resources

PENSKE MEDIA’S SEO STRATEGIC RECOMMENDATIONS FOR ENTERTAINMENT SITES

2024 Website Growth Strategies - How to Maintain Your Site's Relevance

SHE Media Collective — Mon, 05 Feb 2024 21:41:00 +0000

The digital publishing industry is ever-evolving so it’s important to stay updated with new developments in SEO, content creation, and growth tactics to ensure your content reaches the intended audience.

However, despite the dynamic nature of publishing and blogging, the basic principles of growth and key best practices remain unchanged and are still effective.

In this webinar, we discuss the foundational website growth strategies and how to adjust to, and weave in new ideas and strategies to boost your traffic, attract new audiences, and maintain your website’s relevance.

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Resources

2024 Trends: Content and Publishing Trends to Watch

2024 Content and Publishing Trends + 2023 Recap

SHE Media Collective — Wed, 20 Dec 2023 22:17:46 +0000

As 2023 comes to an end, we bring you a recap of some of the major industry changes this year —Generative AI, Google updates — and explore how these new developments will shape the publishing landscape in the new year.

In preparation for 2024, we have drawn insights from industry-leading reports, our internal data, and experts in the SHE Media Collective to bring you the content and digital trends that will dominate in the coming year. Tune in for a breakdown of what we predict will be the high-performing content trends across various publishing niches in 2024.

READ>>

2024 Trends: Content and Publishing Trends to Watch

Download Resources

2024 Trends: Content and Publishing Trends to Watch

Succeeding in Syndication: How to Maximize Audience Growth on MSN

SHE Media Collective — Tue, 31 Oct 2023 18:27:23 +0000

Learn how to get published on syndication platforms, particularly MSN (Microsoft Start). How do you make your stories shine in an aggregated setting? What are the key things you need to consider as you send your stories to MSN and how do you optimize your MSN publishing to increase engagement from readers and referral traffic back to your site? In this webinar, you will learn how to use MSN to discover and engage with new audiences, grow your brand’s reputation and audience reach, and gain an additional revenue stream.

Guest speakers are Ian Kennedy VP, of Partner Success at Simplefeed (SHE Media’s syndication partner), and Piper Essick, Creator Experience Manager at Microsoft.

Ian Kennedy brings years of experience in online publishing and Piper Essick will share tips and pointers on how publishers can excel on MSN, best practices, and MSN’s vision for the future.

Moderating is SHE Media Engagement lead, Jiji Ugboma.

Download Resources

5 Ways to Earn More this Q4 - How to Increase RPMs, Optimize Revenue, and Grow Traffic

SHE Media Collective — Fri, 06 Oct 2023 16:37:49 +0000

In this comprehensive workshop, we share the five key things SHE Media Collective publishers can do to grow their traffic and revenue in Q4 — and beyond.

Tune in to learn how you can optimize your site for higher RPMs, increased traffic, and an overall boost in your revenue. In addition to industry best practices and premium suggestions from our experts, we will also cover the SHE Media products, perks, and 'Beyond the Banner' earning opportunities available exclusively to you to aid in your publishing journey.

Speakers:

Sarah Magid, VP of Network Operations, SHE Media

Jiji Ugboma, Associate Director Publisher Engagement, SHE Media.

Download Resources

Presented by LinkedIn: How to Tap Into LinkedIn Newsletters

SHE Media Collective — Tue, 01 Aug 2023 20:18:36 +0000

LinkedIn Newsletters have increasingly become a popular and useful tool for bloggers, publishers, and content creators to share their content, expand their brands and reach and cultivate a wider audience.

In this webinar, Keren Baruch is the head of the team that builds and manages LinkedIn Newsletter products at Linkedin and the author of one herself, will help you understand this product better and share tips & tricks for how to leverage newsletters to grow your brand and advance in your career.

The Role of Chat GPT and AI for Publishers and Content Creators

SHE Media Collective — Thu, 13 Jul 2023 16:17:45 +0000

We’ve seen recent unprecedented advancements in generative AI capabilities and with the release of Chat GPT and Google’s Search Generative Experience, there have been lots of opinions and questions on how these emerging technologies would affect the role of publishers and content creators in the industry.

Will Chat GPT replace Google Search? Will Google’s Search Generative Experience replace publisher content? Should I use Chat GPT to create content? What is the interplay between AI and SEO? How can I use AI to be a better content creator?

In this webinar, with special guest speaker Ryan Nathanson- SHE Media COO, the SHE media team answers these questions and discusses the ways publishers can navigate this current landscape and use it to their advantage!

Speakers:

Ryan Nathanson, COO, SHE Media

Jiji Ugboma, Associate Director Publisher Engagement, SHE Media.

Download Resources

Understanding GA4: A Guide for Publishers and Bloggers

SHE Media Collective — Mon, 29 May 2023 18:26:00 +0000

This webinar will show you how to get started with Google Analytics 4 (GA4), and some of the major differences between the Universal Analytics you're familiar with, and the new GA4. At SHE Collective, we're working through the same changes and transition into GA4, and we've put that experience to work by offering this overview and step-by-step guide to the Collective to help you get started on GA4, build dashboards, and understand your traffic data.

Download Resources

Traffic Sources: A Deep Dive Into Content Syndication Platforms And Traffic Sources For Publishers

Jiji Ugboma — Fri, 28 Apr 2023 18:20:00 +0000

Getting content in front of a wider and growing audience is a top priority for all publishers — but it can be an uphill battle. In this webinar, we will also discuss the various content syndication platforms and traffic re-distribution tools available to publishers.

Speaker: Jiji Ugboma, Associate Director of Publisher Engagement, SHE Media.

Download Resources 1

Download Resources 2

Introducing Collective Commerce Syndication for the SHE Media Collective!

SHE Media Collective — Tue, 07 Mar 2023 19:15:00 +0000

With Commerce Syndication from SHE Media Collective, our publishers can syndicate quality e-commerce content from the SheKnows STYLECASTER, and Flow Space expert editors and earn a substantial revenue share on sales conversions from the syndicated content. As a publisher, Commerce Syndication provides the opportunity to amplify your site's credibility, increase engagement, ease your workload, and boost your revenue.

Below is a video tutorial on how to use the Trackonomics Chrome Extension for Collective Commerce syndication of Sheknows and Stylecaster e-commerce content.

Commerce Syndication—Sign up Sheet

This webinar and tutorial hosted by SHE Media VP of Strategy and Planning Susan Getgood and Impact.com VP of Publisher Innovations Bryce Widelitz covers details of this new Collective Commerce offering and how it can work for you. Sign up for Commerce Syndication via the SHE Media Dashboard in the Announcements section. Commerce Syndication—Sign up Sheet

Brand Disruption 2023: Four Key Disruptions Challenging Brands, Retailers, and the Digital EcosysteM

Jiji Ugboma — Mon, 06 Feb 2023 19:11:00 +0000

The IAB Brand Distribution report explores how both incumbent and digitally native disruptor brands are innovating to address the market disruption driven by the rise of digital B2B platforms, changing digital media consumption habits, hybrid/omnichannel shopping, and supply chain bottlenecks—all disruptions that have been dramatically accelerated by the pandemic.

This report is exclusive IAB thought leadership, powered by a "meta research" exercise involving the scouring of leading cross-industry trade publications, published reports, public filings, and available data-ingestions.

This report will be followed by a presentation on the Four ways SHE Media prepares publishers for the 2023 disruptors and a new Collective Commerce product announcement.

Speakers:

Chris Brunderle IAB VP, Business Insights & Content Strategy
Meredith Guiness IAB Senior Manager, Research & Insights
Susan Getgood SHE Media VP, Strategy, Planning & Client Services
Jiji Ugboma SHE Media Associate Director, Publisher Engagement

Download Resources