SHE Media has partnered with Trinity Audio, giving SHE Media Collective publishers access to their audio tool that converts written content on your site into high-quality audio. With Trinity Audio, you can boost accessibility for your audience, provide a more flexible content experience, and earn additional revenue from audio ads. It’s a simple way to turn your articles into engaging audio content.

Key Features of Trinity Audio

• Earn additional revenue with audio ads

• Transform your archive into audio

• Users hit play and listen to your content in a natural voice

• Stay competitive in the audio landscape

Why Audio

With audio articles, publishers can stay ahead of evolving media trends and remain competitive, as podcasting grows and more users turn to spoken-word audio. The demand for audio continues to rise as audiences look for ways to multitask, reduce screen time, and engage with media on the go. Additionally, audio articles make your site more accessible, allowing people with disability to access and benefit from your content.

About Trinity Audio

Trinity Audio’s AI-driven solutions help publishers and content creators create a world of smart audio experiences for their audiences, covering every stage of the audio journey from creation to distribution. The end result is increased reach, better user experience, monetized audio content, and distribution across the web to enable audiences to consume information how they prefer.

We’re switching from Remixd to Trinity Audio as our audio articles provider. If you previously opted in to Remixd, your site will be automatically updated to Trinity Audio. No action is needed from you. If you haven’t yet enabled audio articles on your site, you can opt in below.

To get Trinity Audio on your site, sign up here

The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.

Wayward provides incremental e-commerce revenue with automation and analytics for both Amazon Attribution and Amazon Associates. Wayward’s link optimization javascript automatically scans your commerce content and selects the highest-earning Amazon tag — whether that’s Attribution, Associates, or a Creator Connections campaign. You get higher revenue-per-click without having to manually manage or update links.

This tool is for publishers who regularly produce e-commerce content and want to elevate their affiliate marketing strategies. As a SHE Media Collective member, you can now access Wayward as one of our Beyond the Banner products. 

How Wayward Works

Wayward is designed to maximize publishers’ affiliate revenue by automatically optimizing all eligible links for the highest revenue-per-click (RPC), for Amazon Attribution, Amazon Associates, and Creator Connections. They provide detailed performance analytics, support third-party integrations, and eliminate the need for manual link management. As an Amazon Ads verified partner, they also ensure full compliance with current policies and quickly adapt to changes, helping publishers stay compliant while maximizing earnings. 

What’s New with Wayward

Wayward brings deeper data infrastructure, enhanced analytics, and access to exclusive brand campaigns. With everything running automatically in the background, your links simply earn more.

This is one of the easiest ways to unlock incremental revenue from the content you’re already creating.

Who is this for?

The Wayward program is designed for publishers who consistently produce e-commerce content and are looking to boost their revenue. It's an ideal fit for those who publish e-commerce affiliate articles daily. If this matches your publishing approach, sign up below, and we’ll be in touch!

Sign up for Wayward here

The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.

Nitropack is a complete speed optimization SaaS solution that provides all performance optimization features your site needs in one place. Unlike traditional caching plugins, NitroPack provides caching, full image optimization, CSS/HTML/JS minification and compression, built-in Cloudflare CDN, font subsetting, and more! Their software helps site owners stay on top of Google’s latest web performance guidelines. Its fully automated optimizations allow 200K+ active users to hit 90+ speed scores and pass Core Web Vitals.

Through our new partnership, SHE Media Collective publishers can now access NitroPack at a 10% discount. Visit our landing page to learn more and take advantage of this exclusive offer.

How NitroPack Works

Caching is 1/30 of the optimizations it provides

Users enjoy complete image, code, and font optimizations on top of innovative caching features – all bundled together for an optimal performance boost.

It isn’t an SEO tool, but it sure boosts rankings

With great site speed come improved SERP rankings. With NitroPack, owners

can have a website Google loves.

It has all for great speed plus what a CDN does best

Thanks to the built-in Cloudflare CDN, NitroPack provides the best out of both worlds in a single plugin for easier management and fewer invoices.

Not simply a plugin, but a service that keeps on giving

Unlike one-off purchases, NitroPack subscriptions factor in everything from ongoing no-touch updates, and new features development, to excellent customer care 24/7.

Claim your offer!

To learn more about how this service works and if it’s right for you, read the article: Is Nitropack worth it?

The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.

We are happy to announce our latest partnership in our continuous effort to bring you more ways to earn. SHE Media is teaming up with Acast, the world’s largest independent podcast company for a new partnership to arm publishers and podcasters from both organizations with resources and channels to promote content, grow audiences, and monetize their work in new ways.

With this new partnership, members of the SHE Media Collective can launch and monetize their podcasts with Acast, the world’s most valuable podcast marketplace, and home to over 100,000 podcasts.

SHE Media Collective members now have access to the following Acast benefits:

• 100% off of the Acast Influencer Hosting Plan for 12 months with free hosting and distribution of your podcast across all podcast platforms and listening apps, allowing you to reach the widest audience of consumers.

• The opportunity to monetize your podcast through advertising, sponsorships, and branded content.

• The opportunity to launch a podcast subscription or patron-only podcast benefits via Acast+, providing you with an additional revenue source.

• Curated podcasting resources and access to Acast-led webinars guiding you through the podcast creation and launch process.

To learn more and to sign up, visit the SHE Media x Acast landing page.

IMPORTANT! The landing page is password-protected and accessible only to SHE Media Collective members. To get the password contact support at support@shemedia.com or support@shemedia.zendesk.com

The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.

Introducing Admedia's Monetized Search Bar—a groundbreaking solution that seamlessly integrates sponsored posts and ad units with your content.

Powered by Dynamic Search Suggest technology, the Admedia Search Bar will index your site and return results of your articles when a visitor uses the search bar, along with advertising units featured in the results section to earn you incremental revenue. Admedia's innovative content-driven platform effortlessly connects publishers with top brands, ensuring relevant monetization of your Search Bar content. Admedia which is powered by Monetize works with over 60,000 publishers and 48,500+ merchants worldwide. Both SHE Media campaigns and Admedia brand deals will run on this Search Bar ad unit offering publishers unparalleled earning potential.

Admedia’s monetized Search Bar's Features

Text Autocomplete: Presenting potential search results in real-time, enhancing user engagement.

Block Content: Implementing result-level filters and crawler limits for refined searches.

Faceted Searching: Empowering users with intuitive filters for a personalized browsing experience.

Cross-Device Responsiveness: Ensuring seamless optimization across various devices for uninterrupted access.

Natural Language Processing: Leveraging AI to match inexact words with synonym aliasing, enhancing search accuracy.

AI-Enabled Analytics & Scalability: Fine-tuning user experiences and maximizing ad revenue through actionable insights.

If you would like Admedia’s monetized Search Bar activated on your site, fill out this form to show your interest.

Don't miss out on this chance to add a new revenue stream for your site!

The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.

The SHE Media Collective provides a diverse portfolio of monetization opportunities to help creators turn their passions into profit. We partner with all types of publishers by providing ad monetization, e-commerce syndication, growth products, education resources, and much more. Our holistic approach helps publishers drive additional revenue. This new referral program gives our publishers another way to earn while helping us reach more creators and grow our community.

Here's the deal: If you refer a publishing website or blog and they successfully join SHE Media, we will pay you a commission. Keep reading to see all the details and guidelines.

Payment Awards Thresholds and Schedules

The payout for referrals will vary based on the size (pageviews) of the referred site. See below for payout thresholds and schedules.

The above payment schedule assumes the referred site accepts our standard terms and conditions.  SHE Media reserves the right to edit or eliminate referral fees in cases where a site does not accept the standard T&Cs.  You will be notified by SHE Media if this is the case.

*SHE Media’s payment cycle term is Net 35

** You will receive a payment of $1000 for every million pageviews per month generated by the site you refer. This payment is calculated based on the average monthly pageviews over the first three months. For instance, if the site averages 5 million pageviews per month during this period, you will receive a one-time fee of $5,000.

How to Refer a Site

If you would like to refer a site to the SHE Media Collective, fill out this form after which we will provide you with a unique referral link that you can share with who you are referring or with your network. We promise to carefully review each referral and notify you if they go live with SHE Media. 

If you know someone who is a non-SHE Media Collective member with a vast professional network of publishers or bloggers, feel free to send them the referral form and they too can get paid.

CLICK HERE TO REFER A SITE TO SHE MEDIA

Referral Program Guidelines and Eligibility Requirements

• Please note that any website you refer to us has to meet our eligibility requirements and fully join our network for you to get paid.

• Referred sites must have a minimum of 20,000 pageviews per month

• SHE Media will verify the referred site's pageviews using Google Analytics 

• The referred website or blog must be approved to join the SHE Media Collective. Our team will review each referral to ensure it meets our quality standards. If the site is rejected, you will be informed.

• Referred sites must have regularly published high-quality content. We're looking for individuals or sites that can captivate and engage audiences with their unique perspectives, amazing storytelling, and useful content. 

• The referred site must agree to and sign a standard contract with SHE Media or adhere to the adjusted term period 

• The referred site must implement SHE Media’s recommended ad layout 

• Referral for sites in the 20k - under 1MM pageviews, the referral fee will be paid in the next payment cycle ( Net 35)

• For the >1MM pageview tiers, the site must be live with SHE Media for 3 months before you receive the referral fee.

• If the referrer is a SHE Media Collective partner, the payment will be added to their monthly earnings and be shown in the Beyond the Banner section of their Publisher Portal reporting page. 

• If the referrer is not a SHE Media Collective member, they will need to create a payee profile with us if based in the US, create a W2 and fill out an ACH form.

• If the referrer is not part of the SHE Media Collective, they will need to create a payee profile with us (for US-based individuals, that involves creating a W2 and filling out an ACH form. For an individual outside of the US, that would involve filling out an FW8 form and providing us with a PayPal address)s.  

Referral Program FAQs

• How many sites can I refer at a time? 

• There is no limit to the number of referrals you can make. Feel free to share your referral link with your network and blast it to your community.

• How will I get paid?

• If the referrer is a SHE Media Collective partner, the payment will be added to their monthly earnings and be shown in the Beyond the Banner section of their Publisher Portal reporting page. 

• When will I get paid?

• For referred sites below 1 million pageviews, you will get paid in the next NET 35 payment cycle after the sites are live (so in about a month). For sites above 1 million pageviews, you will get paid after the site has been live for 3 months.

• When will I know if a site I referred has been accepted and signed to SHE Media?

• We will notify you once the site has been accepted or rejected.

• How long does it take for a site to go live? 

• Sites can take any number of days to go live, as all sites have to complete SHE Media's onboarding steps, as well as Google's MCM process. While we can help expedite sites through our steps, MCM approvals happen on Google's timeline, and that process can take anywhere from a few days to 2 weeks or longer if there are issues. Our team is committed to helping every site finish this process.

• Will every site referred be approved? 

• Only sites that fit SHE Media's editorial guidelines as well as the technical requirements of our network will be approved. It is possible that some sites might not meet that criteria.

• Can I put in my second site as a referral? 

• No. This program is only for referring new publishers to the Collective. If you would like to add a second site to the network, please reach out to our support team (support@shemedia.zendesk.com) 

• Do I need to be a member of the SHE Media Collective to refer a site? 

•  No! Anyone can refer to a site. Being a Collective member means we already have your payment details on file, but it doesn't stop anyone from referring us to new sites.

CLICK HERE TO REFER A SITE TO SHE MEDIA

The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.

What is third-party advertising?

Third party advertising is any advertising that you yourself did not directly place on your site, or hasn’t been provided to you by your platform itself. You are going to a third party (like SHE Media) to monetize your site.

How do I know if my platform allows third-party advertising?

In the agreement you signed with your platform, it will say whether or not you’re allowed to monetize your site through third party advertising.

Two examples of plans that do not allow third-party advertising are Squarespace’s personal plan and the free plan on Wordpress.com. Wordpress.com will let you monetize your site if you have a business level plan (with a domain) with them - but any account lower than that can only be monetized through their WordAds network.

Some platforms will tell you they offer Google AdSense integration - if you see that, then you can use third party ads. Not all of these platforms are eligible for the SHE Media Collective because we require support for ads.txt as well.

If you have a custom build, you will need to consult with your platform’s developer to make sure that it can run JavaScript ads.

What is ads.txt?

Ads.txt is a security protocol put out by the IAB (Interactive Advertising Bureau) in order to make sure that ad providers and publishers have some sense of security that the ads running on sites are authorized to be there - think of it as a handshake between your site and a provider. It’s a text file that is uploaded to the root directory of your site - or injected there to create a virtual file. This file lists all the ad providers that your network states that it uses, using specific codes. When a page loads, the ad providers quickly check to see that you have the correct lines and then delivers an ad. And your ad network personally vets each and every ad provider, so if it’s included in the list, you know that it’s been checked and has reputable inventory.

As of June 2022, platforms like GoDaddy’s SiteBuilder and Weebly are not eligible for the SHE Media Collective, as they do not support ads.txt. (Note: Sites that are hosted on GoDaddy and built using WordPress.org are fine - but if you use Site Builder, their Drag and Drop design platform - there is no support for any type of advertising other than AdSense.)

If you are on these platforms and want to fully monetize your site, please contact their support desk and let them know that you want them to add support for ads.txt. Even if they allow a plugin connection for AdSense, please let them know that you would like to use premium ad networks, which require more access.

What platforms support ads.txt?

1. WordPress.org sites support ads.txt, though they require for you to pay for hosting through a company. Several companies out there offer WordPress hosting, and will help make it easy for you to set up a site with them.

2. Blogger supports ads.txt files.

3. Any Squarespace account higher than their current Personal plan can support ads.txt with our network (though supported directly by them. It requires a workaround - so we do recommend that you still reach out to ask Squarespace to add ads.txt support).

4. Any custom platform that can allow you to upload a file to the site’s root directory can support ads.txt.

What else should I know about platforms?

Not all platforms and themes are the best for monetization. For example, while SHE Media can monetize sites with Wix that are in an appropriate plan that gives them access to insert code and create ads.txt files - Wix uses a What You See is What You Get (WYSIWYG / drag and drop) builder, it can make it very difficult for our ads to render on the page. Same for some sites built in WordPress, if you’ve used a drag and drop theme builder like Elementor or Divi.

What makes it difficult? Traditional platforms (like Wordpress.org) use layouts with plainly named elements, usually with flexible elements to allow for different sizes of pages, or rotating a screen.. Some drag and drop builders render elements on the page as absolute, meaning we can’t inject any code because those elements are fixed in place. Or, the builders give elements names that don’t carry from page to page - so we can’t create rules for our injections to work. (All layouts are essentially a series of boxes, that fit within each other. They usually have carefully named elements so that you know what’s the content well, what’s the sidebar. Some of these builders will end up just naming each box element-5, element-6, etc.)

The SHE Media team will always do our best to make sure you have a site filled with ads, but please understand that some themes, we might be limited in what we can offer you.

If you have any questions at all about whether or not your site is eligible for the SHE Media Collective, don’t hesitate to reach out to our helpdesk at support@shemedia.com

For sites on Blogger:

Login to your SHE Media Dashboard, and go to your site settings, and click on Ads.txt. Scroll down to the bottom and you’ll see a link where you can download your entire ads.txt file to your computer.

In another tab/window, log into your Blogger Dashboard on blogger.com. Select the blog you want to set up an Ads.txt file on. From the left, select Settings and then Search Preferences. At the bottom of the page, under Monetization – find Custom Ads.txt and click edit. Then Yes. Paste in the lines from the Ads.txt file you downloaded and click save.

You will have to check this from time to time and update these fields manually. We update our ads.txt regularly , and there is no way at the moment to automatically sync between our Ads.txt file and Blogger.

Why do we update our ads.txt file regularly? Good question! SHE Media works with a large number of ad providers. We add new providers, and remove under performing providers to help keep your ads loading quickly, and bringing you the best inventory possible.

Note: if you have a custom domain, you’ll need to reach out to our team so we can give you the instructions. Instead of setting up an ads.txt file in your Blogger platform, you’ll have to contact your domain host.

Questions? We’re happy to help! Email support@shemedia.zendesk.com.

For sites on Squarespace:

Login to your SHE Media Dashboard, and go to your site settings, and click on Ads.txt. Scroll down to the bottom and direct link to your Ads.txt file. Copy that URL.

IIn your Squarespace dashboard for your site, navigate to Settings > Developer Tools Panel > URL Mapping. What you’ll be doing is setting up a redirect so that it looks as though you’ve installed an Ads.txt file – but it’ll be pointing towards the link we’ve provided.

In the field, you’ll want to copy this to the bottom. (Note, paste the link with the Ads.txt file where the Xs are – it’ll look something like http://ads.blogherads.com/bh/0/00/00/0000/ads.txt – or it might be even shorter if you’ve been with the Partner Network for some time) Click the Save button. Because this will be pointing directly to our Ads.txt file, it will automatically reflect any changes we make to your Ads.txt file.

/ads.txt -> XXXXXXX 301

Questions? We’re happy to help! Email support@shemedia.zendesk.com.

We understand the importance of cash flow and how it directly impacts a publisher's ability to grow. In a market where advertisers pay publishers with Net 90 payment terms or longer, we are the first and only partner to accelerate payments as quickly as Net 35. 

We do the work of waiting and collecting from the advertisers while you get to reinvest your earnings quicker to help you grow and manage your cash flow.  In 2020 in the wake of the coronavirus pandemic, SHE Media implemented a payment relief structure that paid publishers 10 days early so they could continue to operate in confidence. Now we are upgrading qualified publishers to Net 35 as we remain committed to helping you thrive in a market that is only making it harder for small publishers to win.

Please read the following carefully to understand the timeline and details of our rollout of the new payment structure:

Publishers will now be paid by the 5th of the following month. This will begin with your March 2023 payment. Your March earnings will get to you by May 5th. January and February 2023 earnings will still be in the old payment structure of Net 60. 

Net 35 Rollout Timeline

January - Paid by end of March (Net 60)

February - Paid by end of April (Net 60)

March - Paid by May 5 (Net 35)

April - Paid by June 5 (Net 35)

May - Paid by July 5 (Net 35)

June - Paid by August 5 (Net 35)

And so on…

For questions, contact support@shemedia.com

The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.

We are pleased to announce that SHE Media was awarded the 2022 DEI (Diversity, Equity, and Inclusion) Driver Award at this year’s Google Certified Publishing Partner (GCPP) Summit in Chicago. SHE Media was recognized for demonstrating industry leading, continuous efforts to promote diversity, equity, and inclusion within our company and among our women-owned and minority-owned publishers through our Meaningful Marketplaces platform. This is the second year in a row that SHE Media has brought home this prestigious honor.

SHE Media is comprised of a diverse community of publishers developing content that inspires, challenges, and enriches our culture. We strive to amplify passionate, purposeful voices while providing greater growth and profit for independent publishers. Since 2005, SHE Media has collaborated with underrepresented communities to grow their businesses with a long-standing commitment to diversity and equity among our community members and publishers.

In 2021, we launched SHE Media’s Meaningful Marketplaces (MMP) platform which provides an intentional path to drive advertising dollars to content creators within our Women-owned, Black-owned, Latinx-owned, AAPI-owned, and LGBTQIA+-owned publishing communities, empowering advertisers to meet their commitments to Accountable Advertising and increase their investment in minority-owned media.

SHE Media’s MMP platform has excelled in its mission to drive advertising dollars to historically underrepresented publishers and minority-owned media companies. While SHE Media has always prioritized diversity and inclusion among its staff, partners and throughout the execution of its mission, this year’s award recognizes SHE Media for its continued success in leading DEI initiatives among its peers, and we’re pleased to be recognized by an industry leader as being a DEI role model.

Since its launch, we’ve established new partnerships and innovative initiatives to support and scale the MMP platform including a partnership with the Group Black Network, the launch of PULSE, a new content amplification unit, and the development of the Meaningful Marketplace at LA3C, a marketplace of local, women-owned and minority-owned small businesses at Penske Media Corporation’s new music, food and art festival celebrating the culture of LA to be held on December 10-11, 2022. A shoppable digital marketplace will complement the LA3C marketplace, offering consumers nationwide the ability to shop with purpose.

We are dedicated to our mission to change the advertising industry and provide more opportunities for traditionally underrepresented groups in the digital landscape. We are humbled by this award and are relentless in our continued efforts to do more.

To learn more about Meaningful Marketplaces, please email Marketing@shemedia.com

This extension to 2024 was necessitated by Google's extension of its Privacy Sandbox APIs testing windows. It also gives Google time to deal with internal delays. 

The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. - Anthony Chavez, Google’s Vice President of Privacy Sandbox

This delay is a welcome development for most publishers as it will allow sufficient time for the digital advertising industry to adopt new solutions. 

Since early 2019 SHE Media has been selected by industry partners, advertisers and groups to design, test and provide feedback on many solutions.  We have been lucky to be involved early on in these discussions and have already tested and adopted many strategies that will enable our publishers and us to thrive even after the cookie is deprecated. We continue to adopt new technologies and arm ourselves with solutions that work seamlessly with a privacy-first industry. We are committed to helping you our publishers, meet and exceed your monetization goals. 

We will continue to work with Google and build new relationships with industry top players. This delay means more time to prepare, and we are already making the most of it. 

What are Third-Party Cookies?

Cookies are small text files that are sent to a user's browser when they visit a website. These text files help the website store information about the user’s visit. Third-party cookies are associated with a different domain from the one the user is visiting. Third-party cookies are cookies placed by someone other than the website a user is currently visiting. They are placed by a third party. All cookies are used to collect data that helps the website remember information about the user's visit. They make the site easier to revisit and make the browsing experience more useful.

Read more about Third-Party Cookies 

Apply to join the SHE Media Collective

NEW YORK, July 20, 2022- The Ragan CSR & Diversity Awards celebrate the teams, organizations and agencies whose influential communications work is positively impacting communities, whether internally, locally or globally. The efforts from all the winners and honorable mentions strive to make the world safe, healthier, more equitable and sustainable. 

On Thursday, July 14, 2022, Ragan Communications brought together the community to recognize all the finalists of the CSR & Diversity Awards at an awards luncheon at the Yale Club in New York City. The awards event also featured Carol Cone, CEO and Founder of Carol Cone ON PURPOSE, and Kathleen Dunlop, Global Brand VP at Vaseline. 

SHE Media was named a Winner in the DEI Events category for its BlogHer Inclusive Future event series sponsored by Philip Morris International.

Sponsored by Philip Morris International and using its BlogHer community, SHE Media’s Inclusive Future sought to tackle important questions about building a future of work for everyone, including figuring out how best to measure inclusivity.  Rolled out from July to December 2021, the program took on a range of diversity, equity and inclusion topics like women in STEM, disinformation, corporate social responsibility (CSR) and mental health, as well as that point of measuring inclusivity. The dedicated Content Hub is home to 20 unique editorial articles, four virtual events, content syndication tools and more.

To date, the series resulted in 1,000 virtual event registrants, of whom 600 attended, with an average time spent per attendee of more than 45 minutes. The sessions have also been played 70,000 times on-demand.

Read more about the campaign on Ragan’s internationally read website. 

SHE Media also received an Honorable Mention in the Marketing Programs category for its Meaningful Marketplaces initiative. 

SHE Media was chosen from a wide pool of entries to receive these recognitions for its passionate work. 

“SHE Media set themselves apart from an outstanding field of entrants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, SHE Media. We look forward to your continued success,” said Brendan Gannon, Senior Marketing Manager for Awards Programs at Ragan Communications.   

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About Ragan Communications

Ragan Communications and PR Daily run 15 awards programs each year, including the prestigious PR Daily Awards, Top Women in Communications Awards and Digital Marketing and Social Media Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing, media and HR. 

Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites—PRDaily.com,  Ragan.com and RaganWellness.com—are read by more than 600,000 internal and external communicators and HR professionals monthly.

About SHE Media

SHE Media is a top 5 lifestyle media company reaching 88 million monthly visitors (per comScore). SHE Media focuses on the power of content to move our culture forward through the celebration of passion and purpose. We believe that media companies can and should be a force for good in the world. Ranging from food and family to health, career and entertainment, our rich collection of content is curated from thousands of diverse sources. Composed of a community of creators and hand-picked publishers within the SHE Media Collective and the flagship brands, SheKnows, BlogHer, STYLECASTER and Soaps, we produce digital and live media content that connects and inspires millions.

SHE Media is the fifth-largest digital lifestyle brand in the United States.

In January 2022, after an impressive growth period, SHE Media now ranks as the fifth-largest digital lifestyle brand in the United States. With over 104 million unique visitors each month, the brand’s growth has seen a 30% YoY increase from 2021. This follows a 60% YoY increase from 2020.  

2021 Numbers worth noting:

• 104 Million+ monthly unique visitors represents a 30% increase over 2021, and a 60% increase from 2020.

• Flagship sites Stylecaster and SheKnows have been on the rise.

  • Stylecaster continues to bring style to the people, it’s beauty and fashion audience showing 150% growth over 2020, with 15MM unique visitors. 

  • SheKnows continues to grow an engaged parenting, health and entertainment audience by DOUBLING over 2020, to 18M unique visitors in January. 

2021 was a phenomenal year for SHE Media and 2022 is off to an even greater start. Our industry leadership is a testament to the incredible services we provide our publishing partners and the meaningful content we bring to our readers.

About SHE Media

As a top 5 lifestyle media network reaching over 104M+ monthly visitors, SHE Media focuses on the power of content to move our culture forward through the celebration of passion and purpose.

Our mission is to publish diverse voices and promote diverse content leadership as a unifying force for global good. The SHE Media Collective is the leading source for thousands of content creators, offering a premium portfolio of monetization opportunities and educational materials to help turn their passions into profit.

SHE Media encompasses a family of leading media properties alongside our flagship sites: SheKnows.com, STYLECASTER, Soaps and BlogHer, which hosts the world’s leading events for female content creators and entrepreneurs.

SHE Media is also the creator of innovative platforms that include: The #Femvertising Awards, which honors the best pro-female advertising each year; Hatch, a resource for parents featuring kid-generated content; The Pitch, a live event series for women entrepreneurs; and Voices of the Year, which celebrates the best in lifestyle content creation and pro-human activism. 

SHE Media’s parent company, Penske Media Corporation (PMC) is a leading global media and information services company founded in 2004.

Source: ComScore, January 2022

Wrapping up 2021, branded content analytics firm Pressboard recognized five SHE Media programs in their Top 100 Branded Content Programs for 2021. 

The 2021 SHE Media brand campaigns honored by Pressboard:

• The Essential Guide to Going Back to School (SheKnows & Athleta Girl)

• Make Yourself at Home (SheKnows & Rocket Mortgage) 

• Return to Fashion (Stylecaster &  SHEIN) 

• Thirsty for Adventure (SheKnows & Stanley) 

• BlogHer Inclusive Future (BlogHer & Philip Morris International)

More than 8,800 branded content partnerships were measured and Pressboard evaluated this year’s Top 100 based on production value, originality, audience value, partnership fit and performance. They also highlighted specific partnerships that focus on Diversity and Inclusion, and a new category for Commerce content, an area that continues to grow among publishers and brands alike. 

“Branded content and live event partnerships are a compelling way for advertisers to leverage SHE Media’s flagship editorial properties and engage with our audiences,” said Susan Getgood, VP Advertising Solutions for SHE Media. “The programs recognized by Pressboard this year represent a variety of advertisers and client objectives, and show the gamut of our capabilities including integrated e-commerce, long form video, influencer storytelling, events and timely editorial.”

The Essential Guide to Going Back to School on SheKnows, sponsored by Athleta Girl, was recognized as a TOP 10 OVERALL. 

The start of the school year brings the usual mix of jitters and excitement, but when kids returned to the classroom in the midst of an enduring global pandemic, families had an added layer of uncertainty. In the SheKnows Essential Guide to Going Back to School, SheKnows took a deeper dive into the circumstances kids would face this fall. This issue featured content about how COVID-19 has changed kids’ friendships and what you can do to help them navigate new social situations. Dr. Edith Bracho-Sanchez, a pediatrician based in New York, also shared everything caregivers should know about vaccines. And the SheKnows cover star, Brooklyn Decker, discussed how she was readying for the return with her two kids. Plus, a fun story about the cutest sustainable clothing, locker accessories, and more to shop, rounded out this immersive digital issue that helped families kick off the school year with confidence.

Make Yourself at Home on SheKnows in partnership with Rocket Mortgage was honored as a TOP 10 FOR ORIGINALITY.

Buying a home is one of the most exciting times in a person’s life but can also be a demanding experience. That’s why SheKnows partnered with Rocket Mortgage® on a custom series that helped our audience understand the home buying process with a mix of storytelling and practical advice. Make Yourself at Home featured authentic videos of creators in their new homes, helpful articles to navigate the process, and an influencer campaign to promote the series. All of this content can be found on beautifully designed, digital destination on SheKnows.com, complete with an interactive section with home buying and real estate stats to create a one-stop-shop for all our audience’s home buying needs. 

In the TOP 10 COMMERCE CONTENT category, SHE Media brands Stylecaster and SheKnows were both recognized for their achievements in successfully integrating commerce with content.

Stylecaster’s Return to Fashion issue, presented by fan favorite brand SHEIN, welcomed the Return to Fashion this past September with highly stylized and beautifully shot content. Cover star Camila Coelho shared her new outlook on her life and career, as well as some stunning photos and videos for her fashion forward fans. The issue featured TikTok trends, affordable and designer looks, as well as celebrity interviews and provided our community an interactive way to explore the hottest style trends and get themselves ready to Return to Fashion.

Thirsty for Adventure on SheKnows was an immersive digital destination created for Stanley that aggregated product reviews, hydration tips, influencer posts, gift guides and video content in a rich and shoppable storytelling experience. 

BlogHer Inclusive Future, sponsored by Philip Morris International, was recognized as a TOP 5 DIVERSITY & INCLUSION program 

Inclusive Future explores the global conversation about diversity, equity and inclusion in the global workplace, with a particular focus on how we measure inclusivity. Measurements like composition of the workforce and the pay gap offer solid direction on how to measure and ultimately improve diversity and equity, but there is no authoritative approach to effectively measuring inclusion in business. As every business leader knows, what gets measured, gets managed. Inclusive Future seeks to answer the question: how should we measure inclusivity in the workplace in order to achieve organizational impact? Elements of the program include a digital destination hosted on BlogHer.com, a virtual event series and a robust article series on DEI topics.  

“On behalf of everyone at SHE Media, I would like to thank Pressboard for recognizing the excellence of our branded content programs,” said Samantha Skey, CEO of SHE Media. “Success with branded content is a product of strong collaboration between the publisher and the advertiser, and I would also like to personally thank our entire team for their beautiful work and our advertisers for their continued support.”

Visit our site to learn more about SHE Media’s branded content solutions or email marketing@shemedia.com

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As a select Google monetization partners to be included in the Google Certified Publishing Partner program, SHE Media was nominated in all 4 categories this year, and selected winner in the DEI Driver category for our Meaningful Marketplace Program.

Diversity, Equity, and Inclusion (DEI) Driver

It’s been over a year since the media intensity surrounding the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and others, shed light on the imbalance of financial support and inclusion of minority-owned businesses by the advertising industry. It was the heat of the Black Lives Matter movement that prompted the launch of Meaningful Marketplaces, designed to pave an accessible and intentional path to match promised dollars with historically underserved communities.

SHE Media and BlogHer have always prioritized diversity and inclusion among community members, and today, our mission feels more important than ever. It’s imperative that our words and actions are aligned, and we use our platforms to further this message. As with any acknowledgment we receive, like this award, we direct the attention back to our SHE Media publishing partners.

Meaningful Marketplaces are curated publisher communities from our over 2,000+ publisher partners that allow advertisers to support Black, Latin, AAPI and LGBTQAI+ Owned media businesses.

Several months ago, we surveyed our Meaningful Marketplace publishers, to hear how they feel ad spending has changed since the public commitments of many large-scale brands and agencies to turn their dollars into deals for Black-owned businesses. And so far, despite these promises, over 73% of survey respondents say they have not experienced an increase in direct outreach from advertisers in recent months. This prompted our series of Accountable Advertising campaigns this year, reaching leadership at top agencies and advertisers and creating content with ad industry trades, to reveal the need for investment to follow.

Further aligning with this goal, Meaningful Marketplaces provides a pipeline of speakers and content creators for our BlogHer event series that reach global audiences of influencers and entrepreneurs, while continuing to provide educational and networking opportunities. Across all of our virtual conferences in 2021, 60% of speakers were women of color, and we consistently promote a diverse slate of partners in our Sponsored Content and Influencer programs. 

As we look to 2022, we anticipate positive change in the industry and commit fully to supporting DE&I initiatives.

To learn more about Meaningful Marketplaces, please email Marketing@shemedia.com

In the wake of the Coronavirus pandemic and its impact on the Digital economy, we have been hearing concerns from the industry about publishers' and advertisers' liquidity, ability to pay, ability to collect and overall financial stability of the digital ad supply chain. SHE Media and Penske Media (our parent company) are heavily invested in the growth of independent media voices such as yours. We want to see the web continue to be a place where independent voices can be heard, stories shared and communities grown. 

As a publisher ourselves, we have always put value in identifying and mitigating financial risk factors for our business and for our publishing community. We value the time and money we put in to thoroughly audit the vendors & suppliers we work with. We also invest heavily in developing strategic relationships with the largest players in the digital advertising space. In doing so, we have prepared ourselves - and you - with unique security during a time like this. 

While the rest of the industry is seeing significant delays in payments to publishers, we are prepared to do the opposite. We understand the importance of cash flow therefore, as part of our commitment to keep businesses like yours as protected as possible during this pandemic, we have decided to advance payments to publishers over the next three months.

You can now expect to receive payments from SHE Media Ten (10) days early, so you can continue to operate with confidence. 

This change will apply to our standard payment term policy, and will affect May, June, and July, 2020 payment dates. 

If you have any questions, please reach out to your SHE Media publisher service manager or email your support team at support@shemedia.com.

Thank you,

Ryan Nathanson

SVP, Operations SHE Media Partner Network

The IAB released a summary of findings after talking to a group of buy-side stakeholders on what their plans are for changes to spend and strategies stemming from the pandemic. We encourage you to read the full report, but have listed some of the more pertinent data points for you here.

Where We Are Now

• Digital ad spend is down across the industry by about 33%

• More than a third of advertisers are changing their marketing tactics entirely

• Advertisers are being much more strict on audience/brand safety targeting and their requirements

• While most adjustments to advertising budgets have already been made for the first half of 2020, the majority of second half budgets have yet to be determined

• Live Entertainment, Travel, Food, Auto, and Technology based advertisers make up the majority of missing ad spend

Some Positives

• Digital spend is not only expected to take less of a hit than traditional spend, but is also expected to rebound faster

• The majority of spend impact is expected to be in Q1 and Q2 2020, with a more modest impact in Q3 and Q4

What You Can Do To Minimize the Impact

1. Re-evaluate the ad categories you are blocking

• You may have put category blocks in place early in your on-boarding. Consider allowing the additional demand to help increase competition for your site, even if just for the short term

2. Add video

• Video advertising remains strong. In order to increase your video inventory – and even if you don’t have original video content, don’t hesitate to have us activate our outstream unit.

3. Stay away from Corona related key words in your content

• Advertisers are either blocking their ads from showing up on corona related content entirely or paying much less for those placements. While it may drive traffic, it wont be of high revenue value.

4. Consider increasing your available ad inventory

• Additional content or just ad slots will increase overall ad availability and help steady the decline in revenue. We’ve created a list of actions you can take right now to drive up your RPM.

What We Are Doing

1. Staying in close contact with Google

• As a Certified Publishing Partner we have unique access to google as a close partner. We are working with them daily to gain insights and tools/tactics to help increase ad buying specifically on SHE Media.

2. Working with brands directly

• Our sales team is in continued communication with the brands themselves gaining valuable knowledge about how they are planning to adjust their ad spend. We use this information to get ahead of trends before they start.

3. Safeguarding your business

• We are focused on constantly evaluating the partners we work with to ensure their financial stability throughout this crisis. In addition, Penske Media (The parent company of SHE Media) is extremely well positioned to weather this storm with you.

4. We are here for you at any time

• We have increased support hours to help address the increased amount of support requests we’ve been receiving. We are happy to report that to date we’ve been seeing promising results from those publishers who have received an optimization audit from our service advisors.

Related Articles

IAB’s full report

The Digital Economy and Coronavirus

The History Of Advertising In A Recession

Stay in touch

While we continue to monitor the situation, please do reach out to support@shemedia.com with any questions or concerns. As we have new information, we will continue to communicate them via updates to this post or in our SHE Media Partner Network Facebook page.

Sincerely,

Ryan, Deb and your SHE Media Partner Team